by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...
by Smartie | Mar 22, 2010 | Featured, Publicity
New York City’s independent theater contingent cried foul when the New York Times’ second string theater critic Charles Isherwood delighted that New York would finally get some Shakespeare worth watching when the RSC crossed the Pond and set up Edwardian...
by Smartie | Mar 22, 2010 | Publicity
Congratulations! You are reading the first post. Firsts are always kind of awkward–first day of school, first exam, first kiss… I am looking forward to breaking the first post cherry! So let’s open with a few definitions, since that’ll help...
