by Smartie | May 13, 2010 | Advertising, Cautionary Tale, Marketing, Publicity
The Guardian critic Michael Billington was peeved over the premature closing of Enron on Broadway. Most of his wrath was directed at New York Times critic Ben Brantley, for giving the show an “obtuse and hostile” review. But Ben Brantley did not close...
by Smartie | Apr 21, 2010 | Publicity
A few months ago, a playwright lamented about the (negative) blog reviews that his show had received. The Times had declined to review his show, and he felt that he would rather have a negative Times review show up at the top of the Google search than the negative...
by Smartie | Apr 20, 2010 | Publicity
What is the purpose of press? Butts in seats? A stamp of approval? Now, what is your purpose for press? Self validation? More sales, thus more revenue? One of the first questions that I ask prospective clients is “what do you want to accomplish with media...
by Smartie | Apr 8, 2010 | Publicity
I failed PR101 last week. Hey, it happens to the best of us. And this gives us what smug mommies love to call a teachable moment. You can learn from my mistake! I submitted an event press release to a listings email address. Their auto-responder email came back and...
by Smartie | Apr 6, 2010 | Publicity
There’s a whole lot of fretting going on right now. I suppose it’s the inevitable by-product of a shitty economy. The media is in an all out fret-frenzy. It’s 24 hours of doom and gloom online, on TV and on good old fashioned print. I suppose a large...
by Smartie | Mar 29, 2010 | Publicity
Do you guys know about HARO (Help a Reporter Out)? Basically, it’s a social media service where journalists looking for sources can go to find them. HARO is an email blasted out three times a day that lists the queries. If you sign up for their emails, you check...
