by Smartie | Jul 19, 2010 | Publicity
Believe it or not, I am shy. I wasn’t always shy. In fact, it was very easy to make friends when I was around age 4 or 5. But as I got older, it became harder and harder for me to get out of my comfort zone and approach people with ease. What’s even harder...
by Smartie | Jul 8, 2010 | Publicity
Welcome to the Dog Days of Summer! It’s been a very quiet week. I don’t have the usual email inbox overload and my phone’s been pleasantly silent. I don’t expect it to remain this way for much longer. So I am enjoying working at a snails pace....
by Smartie | Jun 23, 2010 | Publicity
There’s a major kerfuffle in the Off Broadway community this week, as the Village Voice airs an Octoroon actor’s dirty laundry, and the blogosphere responds in kind. Personally, I think Matt Freeman gives the most measured assessment of the situation. If this were my...
by Smartie | Jun 16, 2010 | Publicity
It’s been a while since I kicked off “The Problem with Bloggers” series, so it’s time to revisit and move into Part 2. For a refresh, the first post is here. Over on Bitter Lemons (a blog for the LA theater community), the writer of this post...
by Smartie | May 20, 2010 | Publicity
My buddy Leonard at the Clyde Fitch Report turned me on to Arts Journal’s plea to kill off the press release. I’ve been reading these sort of manifestos for a few years now, but usually the press release death rattle is coming from the tech sector. Anyway,...
by Smartie | May 19, 2010 | Publicity
What are you doing to be proactive in your approach to media? Sure, you can spend thousands on a fancy pants PR firm, and think that’s proactive. But before you drop all that coin, take a long hard look at what you are offering. Do you have a story to tell? OK,...
