by Smartie | Oct 6, 2010 | Audience/Customer development, Marketing, Publicity
Hello, my friends. Quick post today–the day job has been kicking my ass lately! But your brain has been on my mind a lot lately. Specifically, your psychological barriers to PR and marketing. Since I launched The Smarties Solution, I have had a number of...
by Smartie | Sep 30, 2010 | Publicity
My friend emailed this Lombardi marketing piece to me this week, with the subject line: “is ‘write a review’ naff?” He was talking about the Reader Review section of the New York Times, where regular people (like you and me!) can add our two...
by Smartie | Sep 23, 2010 | Publicity
While journalists often joke about the old adage “three’s a trend!” but trend stories can make for excellent feature opportunities. And while some consider trend stories downright ridiculous, in the world of arts and culture journalism, trend stories...
by Smartie | Sep 14, 2010 | Advertising, Marketing, Publicity
Did you see what I just did there? That headline was pure SEO. Search Engine Optimization. I had a client once call me all excited because “we’re the number 1 position when you Google our name!” Good God, I hope so! What’s more telling is what...
by Smartie | Sep 2, 2010 | Audience/Customer development, Marketing, Publicity
Over the past 12 – 18 months, I have seen more and more companies eschew traditional marketing methods in favor of online solutions. In other words, no postcards are being created, or mailed. Season information is left to email alerts, Facebook and blog posts....
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
