by Smartie | Mar 18, 2011 | Cautionary Tale, Publicity
The horrific situation in Japan just keeps getting scarier and scarier, and I am sure they will need piles of assistance from the global community to rebuild after a tragedy of this scale. But I can’t help be a little cynical. Because when disaster strikes and...
by Smartie | Mar 1, 2011 | Publicity
I once shared office space with these really terrific guys who produced shows for corporate events. They funded an Off Broadway run of one of their shows they thought could break out of the corporate event circuit. They had money to spend and spend it they did. They...
by Smartie | Feb 15, 2011 | Marketing, Publicity
Because I’m a nerd, I loved this post, Attentionomics: Captivating Attention in the Age of Content Decay, from Edleman’s Steve Rubel about value creation and how it is getting harder and harder to stand out in the digital realm. While it gets a little too...
by Smartie | Jan 28, 2011 | Publicity
Discuss: The media isn’t interested in breaking news anymore. They just want page views. Comment, please! PS: Flu, Disney World, stomach flu, return from Disney World, stomach flu, snowpocalypse. Longer posts resume next week.
by Smartie | Jan 13, 2011 | Publicity
Aaron Grunfeld has a fun weekly series going on over at his blog The Fifth Wall, wherein he reviews titles of plays. It’s kind of the theatrical equivalent of Hot or Not, since it is impossible to be substantive in the title. But it’s still kind of fun. I...
by Smartie | Jan 6, 2011 | Publicity
The big Spidey bruhaha that exploded around the holidays is not injured actors, dangerous stunts or unrigged rigging. It was the audacity of Linda Winer of Newsday and Jeremy Gerard of Bloomberg to purchase tickets and give non-review reviews of the show. John Simon,...
