by Smartie | May 5, 2010 | Audience/Customer development, Cautionary Tale, Featured, Marketing
Hey small companies, small businesses and solopreneurs! Pull up a latte, it’s time for a Smarties Cautionary Tale! My husband and I hit the Starbucks in our ‘hood pretty much every Wednesday night. It’s our mini-date night, where we are two whole...
by Smartie | Apr 30, 2010 | Marketing, Uncategorized
I am a huge fan of festivals, mini-festivals and conjuring various series out of thin air. I think they present a fantastic opportunity to create some excitement about what it is you are presenting. Often the branding and content matters more than the size. (One of...
by Smartie | Apr 1, 2010 | Brand Evangelists, Marketing
What if this conversation about email marketing between PR pro Rebecca Coleman and marketing mastermind Dave Charest mated with this post from Copyblogger on Houdini Blogging? Let’s get them marrrrrried and imagine their spawn! Dave and Rebecca talked smartly...
by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...
