by Smartie | Aug 20, 2010 | Marketing
Today, I guest blogged for Mark Blankenship’s excellent pop culture blog The Critical Condition. While the post looks at Nickelodeon’s Tween TV show Big Time Rush, and discusses Viacom’s move into a more synergistic space with the various media...
by Smartie | Aug 4, 2010 | Audience/Customer development, Marketing
Last week, I guest blogged with Vancouver-based PR pro Rebecca Coleman at 2AM Theatre, where we discussed marketing with email lists and blogs. In that post, we gave you the “why” but this week, let’s look at the “how.” (And since I was...
by Smartie | Jun 30, 2010 | Audience/Customer development, Marketing
We all have THAT friend. You know, the one who only calls or emails when they need something. A place to crash. A few bucks. A very big problem they must analyze endlessly for hours at a time (and they never take your advice, leading to a continuing saga of very big...
by Smartie | Jun 8, 2010 | Marketing
I opened my first Twitter account back in 2008ish and had no idea what to do with it. I followed a bunch of people (some followed back), sent out a few Tweets and felt like I was broadcasting in an echo chamber. I developed serious 140 character writer’s block....
by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing
Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...
by Smartie | May 13, 2010 | Advertising, Cautionary Tale, Marketing, Publicity
The Guardian critic Michael Billington was peeved over the premature closing of Enron on Broadway. Most of his wrath was directed at New York Times critic Ben Brantley, for giving the show an “obtuse and hostile” review. But Ben Brantley did not close...
