by Smartie | Dec 16, 2010 | Audience/Customer development, Brand Evangelists, Marketing, Publicity
In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze...
by Smartie | Nov 17, 2010 | Advertising, Marketing
I know loads of bloggers. I do PR. I’m a blogger. It kind of goes with the territory. A lot of bloggers aren’t making money off of their blogs. (Hello Captain Obvious!) But, of course, they would like to be. When you think about it, upstart bloggers and upstart...
by Smartie | Oct 6, 2010 | Audience/Customer development, Marketing, Publicity
Hello, my friends. Quick post today–the day job has been kicking my ass lately! But your brain has been on my mind a lot lately. Specifically, your psychological barriers to PR and marketing. Since I launched The Smarties Solution, I have had a number of...
by Smartie | Sep 14, 2010 | Advertising, Marketing, Publicity
Did you see what I just did there? That headline was pure SEO. Search Engine Optimization. I had a client once call me all excited because “we’re the number 1 position when you Google our name!” Good God, I hope so! What’s more telling is what...
by Smartie | Sep 2, 2010 | Audience/Customer development, Marketing, Publicity
Over the past 12 – 18 months, I have seen more and more companies eschew traditional marketing methods in favor of online solutions. In other words, no postcards are being created, or mailed. Season information is left to email alerts, Facebook and blog posts....
by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
