by Smartie | May 20, 2016 | Featured, Publicity
When you read a newspaper or magazine, or watch a news program, what goes through your head? Are you absorbing the interviews, agreeing with the reviews, railing against (or for) the op eds? Congratulations, you’re normal! I, on the other hand, am scouring the...
by Smartie | May 5, 2010 | Audience/Customer development, Cautionary Tale, Featured, Marketing
Hey small companies, small businesses and solopreneurs! Pull up a latte, it’s time for a Smarties Cautionary Tale! My husband and I hit the Starbucks in our ‘hood pretty much every Wednesday night. It’s our mini-date night, where we are two whole...
by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...
by Smartie | Mar 22, 2010 | Featured, Publicity
New York City’s independent theater contingent cried foul when the New York Times’ second string theater critic Charles Isherwood delighted that New York would finally get some Shakespeare worth watching when the RSC crossed the Pond and set up Edwardian...
