by Smartie | Apr 19, 2011 | Advertising, Marketing, Publicity
Forgive the silence of the past few weeks. I was undergoing dental work that turned out to be a major time suck. But enough about my teeth! We are already starting to see season announcements for next year, and I am sure once Broadway simmers down in a few weeks,...
by Smartie | Feb 3, 2011 | Advertising, Audience/Customer development, Marketing
We yack a lot in the online space about social media as tools for our marketing, but we hardly ever address the demographics. And often in mainstream media, the assumed demographics of social media is young. Really, really young. Take this quote, lifted from Stuart...
by Smartie | Nov 17, 2010 | Advertising, Marketing
I know loads of bloggers. I do PR. I’m a blogger. It kind of goes with the territory. A lot of bloggers aren’t making money off of their blogs. (Hello Captain Obvious!) But, of course, they would like to be. When you think about it, upstart bloggers and upstart...
by Smartie | Sep 14, 2010 | Advertising, Marketing, Publicity
Did you see what I just did there? That headline was pure SEO. Search Engine Optimization. I had a client once call me all excited because “we’re the number 1 position when you Google our name!” Good God, I hope so! What’s more telling is what...
by Smartie | May 13, 2010 | Advertising, Cautionary Tale, Marketing, Publicity
The Guardian critic Michael Billington was peeved over the premature closing of Enron on Broadway. Most of his wrath was directed at New York Times critic Ben Brantley, for giving the show an “obtuse and hostile” review. But Ben Brantley did not close...
by Smartie | Apr 12, 2010 | Advertising
Have you ever had a meeting with the advertising sales people of a publication? I have. And as someone who deals with the editorial side daily, sitting across from an ad sales rep is kind of mind-blowing. If you are talking about signing a fairly lucrative contract,...
