by Smartie | Jul 8, 2010 | Publicity
Welcome to the Dog Days of Summer! It’s been a very quiet week. I don’t have the usual email inbox overload and my phone’s been pleasantly silent. I don’t expect it to remain this way for much longer. So I am enjoying working at a snails pace....
by Smartie | Jun 30, 2010 | Audience/Customer development, Marketing
We all have THAT friend. You know, the one who only calls or emails when they need something. A place to crash. A few bucks. A very big problem they must analyze endlessly for hours at a time (and they never take your advice, leading to a continuing saga of very big...
by Smartie | Jun 23, 2010 | Publicity
There’s a major kerfuffle in the Off Broadway community this week, as the Village Voice airs an Octoroon actor’s dirty laundry, and the blogosphere responds in kind. Personally, I think Matt Freeman gives the most measured assessment of the situation. If this were my...
by Smartie | Jun 16, 2010 | Publicity
It’s been a while since I kicked off “The Problem with Bloggers” series, so it’s time to revisit and move into Part 2. For a refresh, the first post is here. Over on Bitter Lemons (a blog for the LA theater community), the writer of this post...
by Smartie | Jun 8, 2010 | Marketing
I opened my first Twitter account back in 2008ish and had no idea what to do with it. I followed a bunch of people (some followed back), sent out a few Tweets and felt like I was broadcasting in an echo chamber. I developed serious 140 character writer’s block....
