by Smartie | Aug 26, 2010 | Audience/Customer development, Brand Evangelists, Cautionary Tale, Marketing, Publicity
Back when I worked with independent music artists (we’re talking like a decade ago!), Ariel Publicity was based in Colorado and Ariel was the shit. Her band roster was fantastic. But you would not necessarily see her bands in the New York Times, or even Rolling...
by Smartie | Aug 20, 2010 | Marketing
Today, I guest blogged for Mark Blankenship’s excellent pop culture blog The Critical Condition. While the post looks at Nickelodeon’s Tween TV show Big Time Rush, and discusses Viacom’s move into a more synergistic space with the various media...
by Smartie | Aug 4, 2010 | Audience/Customer development, Marketing
Last week, I guest blogged with Vancouver-based PR pro Rebecca Coleman at 2AM Theatre, where we discussed marketing with email lists and blogs. In that post, we gave you the “why” but this week, let’s look at the “how.” (And since I was...
by Smartie | Jul 22, 2010 | Audience/Customer development, Brand Evangelists
I have been thinking a lot about relationships this week. Or, more specifically, how relationships fail. You know what happens… You get busy. Life gets in the way. People fall by the way-side. You screen with caller ID and let only the most urgent calls through....
by Smartie | Jul 19, 2010 | Publicity
Believe it or not, I am shy. I wasn’t always shy. In fact, it was very easy to make friends when I was around age 4 or 5. But as I got older, it became harder and harder for me to get out of my comfort zone and approach people with ease. What’s even harder...
