by Smartie | Nov 23, 2010 | Uncategorized
Can you believe it’s the festive season already! Yeesh. So before the media loads us down with Top 10s, Best Ofs and Worst Ofs, I just want to say thanks for reading, commenting, Tweeting with me and being my friend on Facebook. I really appreciate that you give...
by Smartie | Nov 17, 2010 | Advertising, Marketing
I know loads of bloggers. I do PR. I’m a blogger. It kind of goes with the territory. A lot of bloggers aren’t making money off of their blogs. (Hello Captain Obvious!) But, of course, they would like to be. When you think about it, upstart bloggers and upstart...
by Smartie | Nov 11, 2010 | Publicity
This is the first in a series on psychological barriers to your marketing and PR When I was a freshman in high school I had a flirtation with an older boy who had a super hot car. God, I loved that car. It was a lovingly restored Camero. And I wanted to ride in it. So...
by Smartie | Oct 27, 2010 | Publicity
Once upon a time, it was the mid 1990s. Dot coms and New York real estate was booming. Bottle service was getting big. And just about every Off Off Broadway actor-producer decided that they would be in Vanity Fair. Wait, what? A tiny production in a small theater on...
by Smartie | Oct 20, 2010 | Publicity
I finally caught up with this eye opening piece from the New York Times Magazine about journalism in the age of the internet. The article, part of a magazine cover story on money and “worth,” takes a look at the new financial model of publishing, which is...
