by Smartie | Jan 13, 2011 | Publicity
Aaron Grunfeld has a fun weekly series going on over at his blog The Fifth Wall, wherein he reviews titles of plays. It’s kind of the theatrical equivalent of Hot or Not, since it is impossible to be substantive in the title. But it’s still kind of fun. I...
by Smartie | Jan 6, 2011 | Publicity
The big Spidey bruhaha that exploded around the holidays is not injured actors, dangerous stunts or unrigged rigging. It was the audacity of Linda Winer of Newsday and Jeremy Gerard of Bloomberg to purchase tickets and give non-review reviews of the show. John Simon,...
by Smartie | Dec 22, 2010 | Publicity
It’s that time of year for Top Tens and Best Ofs, so PR for Smarties figured if you can’t beat ’em, join ’em! Uncork the champagne! The Smarties 2010 Publicist of the Year Award goes to Rick Miramontez for his impressive composure and...
by Smartie | Dec 16, 2010 | Audience/Customer development, Brand Evangelists, Marketing, Publicity
In several instances over the past few months, I have been in meetings with creatives who say “What can we do to help?” And I get super excited and run down a bunch of ideas that could be fun to help market and publicize the show. And then their eyes glaze...
by Smartie | Dec 1, 2010 | Publicity
“The challenge with buying traditional media, said John Wagon, the vice president for marketing at Heavenly, one of the properties of the Vail Resorts group, is ‘paying for eyeballs of people who have no interest in what you are trying to sell.’” New York Times,...
