by Smartie | Jun 23, 2011 | Audience/Customer development, Marketing
I was in a lovely little “mom and pop” coffee shop having a delicious iced coffee and overheard a meeting between the proprietors and a few other people. They were discussing how to boost the small shop’s revenue. One woman was very enthusiastic about knocking off a...
by Smartie | May 9, 2011 | Publicity
When you have a show that taps into a television craze, do you capitalize on it, or get huffy, puffy and self-righteous? I guess you guys know what side I am going to come down on, right? When the press calls and the interviews start rolling and they bring up this TV...
by Smartie | Apr 19, 2011 | Advertising, Marketing, Publicity
Forgive the silence of the past few weeks. I was undergoing dental work that turned out to be a major time suck. But enough about my teeth! We are already starting to see season announcements for next year, and I am sure once Broadway simmers down in a few weeks,...
by Smartie | Mar 22, 2011 | Publicity
Tulips are poking through the ground, our clocks have sprung ahead and Spring officially kicks began on Sunday. That can only mean one thing. The crush of Broadway openings is upon us! My phone is pretty quiet and my email inbox isn’t filling up quite as fast. I...
by Smartie | Mar 18, 2011 | Cautionary Tale, Publicity
The horrific situation in Japan just keeps getting scarier and scarier, and I am sure they will need piles of assistance from the global community to rebuild after a tragedy of this scale. But I can’t help be a little cynical. Because when disaster strikes and...
