by Smartie | Oct 24, 2012 | Cautionary Tale, Publicity
I recently dealt with the second scenario, and was asked that the web outlet pull the review entirely. Don’t ever do this. That is taking a big giant dump on the free press. Call your mom and sob. Go out for lots of drinks with your BFF and talk about how the critic...
by Smartie | Jun 12, 2012 | Publicity
“Why aren’t they?” I hear this question often. Why aren’t they reviewing me? Why aren’t they writing a feature story? Why aren’t they giving me a rave review? It’s easy to ask why, but only when you rephrase the question can...
by Smartie | Jan 17, 2012 | Publicity
I always advise that if you are looking for press impact, you need to plan your productions accordingly. Great advice, but… Not helpful. So I figured I would put together a neat calendar that gives a general landscape. Just a note–schedules are always in...
by Smartie | Dec 12, 2011 | Audience/Customer development, Marketing, Publicity
For today’s case of the Mondays, let’s do a little Monday morning quarterbacking for the weekend movie box office. To put it succinctly, it was a crap weekend for Hollywood. And while the pundits blame crappy reviews and lack of testosterone at the box...
by Smartie | Jul 12, 2011 | Uncategorized
I have been pretty transfixed by Amanda Hocking, the young woman who made a million bucks by self-publishing her ebooks and then landed a traditional publishing contract with an advance of double that amount. If you read her backstory, she’s like the little...
