by Smartie | Apr 8, 2010 | Publicity
I failed PR101 last week. Hey, it happens to the best of us. And this gives us what smug mommies love to call a teachable moment. You can learn from my mistake! I submitted an event press release to a listings email address. Their auto-responder email came back and...
by Smartie | Apr 6, 2010 | Publicity
There’s a whole lot of fretting going on right now. I suppose it’s the inevitable by-product of a shitty economy. The media is in an all out fret-frenzy. It’s 24 hours of doom and gloom online, on TV and on good old fashioned print. I suppose a large...
by Smartie | Apr 1, 2010 | Brand Evangelists, Marketing
What if this conversation about email marketing between PR pro Rebecca Coleman and marketing mastermind Dave Charest mated with this post from Copyblogger on Houdini Blogging? Let’s get them marrrrrried and imagine their spawn! Dave and Rebecca talked smartly...
by Smartie | Mar 29, 2010 | Publicity
Do you guys know about HARO (Help a Reporter Out)? Basically, it’s a social media service where journalists looking for sources can go to find them. HARO is an email blasted out three times a day that lists the queries. If you sign up for their emails, you check...
by Smartie | Mar 24, 2010 | Brand Evangelists, Featured, Marketing, Publicity
The Playgoer has a really thoughtful piece on the marketplace disadvantage that faces theater in an age where culture is mass produced. His view is pretty depressing, and it is certainly all sorts of true. It is damn hard to repackage and commoditize something as...
