by Smartie | Jun 2, 2010 | Audience/Customer development, Cautionary Tale, Marketing
Martin Denton is leaving Facebook. He’s irked about their privacy policy–well, not so much about the policy itself but that Facebook’s corner office folks aren’t listening to the concerns of their members. But there’s another doozy of a...
by Smartie | May 20, 2010 | Publicity
My buddy Leonard at the Clyde Fitch Report turned me on to Arts Journal’s plea to kill off the press release. I’ve been reading these sort of manifestos for a few years now, but usually the press release death rattle is coming from the tech sector. Anyway,...
by Smartie | May 19, 2010 | Publicity
What are you doing to be proactive in your approach to media? Sure, you can spend thousands on a fancy pants PR firm, and think that’s proactive. But before you drop all that coin, take a long hard look at what you are offering. Do you have a story to tell? OK,...
by Smartie | May 13, 2010 | Advertising, Cautionary Tale, Marketing, Publicity
The Guardian critic Michael Billington was peeved over the premature closing of Enron on Broadway. Most of his wrath was directed at New York Times critic Ben Brantley, for giving the show an “obtuse and hostile” review. But Ben Brantley did not close...
by Smartie | May 5, 2010 | Audience/Customer development, Cautionary Tale, Featured, Marketing
Hey small companies, small businesses and solopreneurs! Pull up a latte, it’s time for a Smarties Cautionary Tale! My husband and I hit the Starbucks in our ‘hood pretty much every Wednesday night. It’s our mini-date night, where we are two whole...
