The boyband/TV series Big Time Rush shows a real push by Viacom to make it's properties more synergistic.
Today, I guest blogged for Mark Blankenship’s excellent pop culture blog The Critical Condition. While the post looks at Nickelodeon’s Tween TV show Big Time Rush, and discusses Viacom’s move into a more synergistic space with the various media properties, I think there is some takeaway for smaller companies.
Specifically, the question I pose is: What can you do to create synergy between your productions and something else? You don’t need to be a media conglomerate to make this happen. You just need to think “outside the box” a little bit.
Share in the comments! I’d love to hear your ideas!